Google Ads for AI agents

Google Ads is Google's online advertising platform where businesses bid to show ads, product listings, and video across Google's network. Connect it once through Arc0, and your agent, or Claude, ChatGPT and Cursor, can use it through one MCP endpoint, limited to what each user approved.

Connect Google Ads See the 31 actions ↓

MarketingOAuth 2.0MCP + RESTads.google.com

AUDIT LOG · GOOGLE ADSPOLICY: acme-support

09:41:07 · claude · u_8f2read

google_ads.list_sub_accounts

List Sub Accounts✓ allowed · 212ms

09:41:08 · claude · u_8f2read

google_ads.get_rmf_report

Get Required Google Ads Report✓ allowed · 164ms

09:41:09 · claude · u_8f2write

google_ads.create_callout_asset

Create Callout Asset✓ approved · approved by user

09:41:12 · claude · u_8f2destructive

google_ads.add_or_remove_to_customer_list

Add or remove to customer list✕ blocked · policy: deny

EVERY GOOGLE ADS CALL, ON THE RECORD

01 · USE CASES

What agents do in Google Ads.

Check a campaign's performance

Pull a report on a campaign's spend and conversions to summarize this week's ad performance.

Look up a campaign by name

Find a specific campaign by name before making a change to its budget or targeting.

Approve a budget change

Update a campaign's budget only after the marketing lead confirms the new spend limit.

02 · ACTIONS

31 Google Ads actions, graded by risk.

Every Google Ads action is tagged read, write or destructive, so one policy covers the whole app and new actions inherit the right default.

read

Look things up. Allowed by default.

google_ads.get_rmf_report
Get Required Google Ads Report
google_ads.list_sub_accounts
List Sub Accounts
google_ads.get_campaign_by_id
Get Campaign By Id
google_ads.get_customer_lists
Get customer lists
google_ads.search_stream_gaql
Search Stream GAQL
google_ads.get_campaign_by_name
Get campaign by name
google_ads.list_accessible_customers
List Accessible Customers
google_ads.get_conversion_ingestion_status
Get conversion ingestion status
google_ads.get_conversion_action_tag_snippets
Get Conversion Action Tag Snippets
google_ads.list_data_manager_conversion_actions
List data manager conversion actions

write

Create and change things. Allow, or ask the user first.

google_ads.create_callout_asset
Create Callout Asset
google_ads.create_customer_list
Create customer list
google_ads.mutate_assets
Mutate Assets
google_ads.mutate_labels
Mutate Labels
google_ads.mutate_ad_groups
Mutate Ad Groups
google_ads.mutate_campaigns
Mutate Campaigns
google_ads.mutate_ad_group_ads
Mutate Ad Group Ads
google_ads.mutate_campaigns_v2
Mutate Campaigns V2
google_ads.mutate_ad_group_assets
Mutate Ad Group Assets
google_ads.mutate_campaign_assets
Mutate Campaign Assets
google_ads.mutate_campaign_labels
Mutate Campaign Labels
google_ads.mutate_customer_assets
Mutate Customer Assets
google_ads.mutate_campaign_budgets
Mutate Campaign Budgets
google_ads.ingest_conversion_events
Ingest conversion events
google_ads.mutate_ad_group_criteria
Mutate Ad Group Criteria
google_ads.mutate_campaign_criteria
Mutate Campaign Criteria

+ 4 MORE

destructive

Delete, cancel or archive. Ask first, or deny outright.

google_ads.add_or_remove_to_customer_list
Add or remove to customer list

03 · HOW IT WORKS

Google Ads in three steps.

01Your users connect Google AdsThey sign in to Google Ads on Arc0 Connect, under your brand, and approve the access you ask for.
02You set the rulesReads run, writes like “create Callout Asset” can wait for the user, and “add or remove to customer list” can be denied outright.
03Any agent can actYour agent calls Google Ads through the Arc0 SDK or MCP, and so can Claude, ChatGPT and Cursor. Every call lands on the audit log.

POLICY.TS

await arc0.policies.set('google_ads', {
  read: 'allow',
  write: 'ask',        // create_callout_asset
  destructive: 'deny',  // add_or_remove_to_customer_list
})

# Claude Code: the same connection, one URL
$ claude mcp add --transport http arc0 \
    https://mcp.arc0.ai/u/u_8f2

04 · AUTH AND DATA

How Google Ads connects.

Users sign in to Google Ads on Arc0 Connect and approve the scopes you request. Build with Arc0’s Google Ads OAuth app, or bring your own so the Google Ads consent screen names you. Tokens refresh automatically, and you can export them whenever you want.

The same Google Ads connection serves your agent over MCP and your own backend over REST and the proxy, so a user connects once. How Arc0 handles credentials →

AUTH: OAuth 2.0
CREDENTIALS: Per-tenant encrypted vault
MODEL SEES: Results only, never credentials
AUDIT LOG: Every call, on every plan

05 · WORKS WITH

Use Google Ads from any agent.

Claude

ChatGPT

Cursor

Codex

VS Code

OpenAI Agents SDK

Claude Agent SDK

Vercel AI SDK

Mastra

LangGraph

06 · RELATED

More marketing apps.

Meta Ads67 actions

ActiveCampaign298 actions ActiveTrail159 actions

Adobe Marketing Agent12 actions

07 · FAQ

Google Ads and Arc0, answered.

Q01

Can I use Google Ads with Claude, ChatGPT or Cursor?

Yes. Connect Google Ads to Arc0 once, then add your Arc0 MCP URL to Claude, ChatGPT, Cursor, Claude Code or any other remote-MCP client. Each assistant only gets the Google Ads actions you allow.

Q02

How do users connect Google Ads?

Q03

Which Google Ads actions can my agent take?

31 in total: 10 read, 20 write and 1 destructive, such as “create Callout Asset”. Your policies decide which of them each agent may call.

Q04

Can I stop my agent from deleting things in Google Ads?

Yes. Actions like “add or remove to customer list” are graded destructive. Set destructive actions to deny, or to ask so the user approves each one, and blocked calls still show up on the audit log.

Q05

Can my own backend call Google Ads too?

Yes. The same Google Ads connection is available over REST and through the Arc0 proxy, so your product and your agent share one connection per user.

Get started

Plug Google Ads into your agent.

Your users connect Google Ads once, under your brand. Your agent gets 31 actions behind your policies, with every call on the record.

Connect Google Ads Browse all apps →

Free to build · MCP + REST · Audit log on every plan