ActiveTrail for AI agents

ActiveTrail is an email and SMS marketing platform for building campaigns, segmenting contacts and running automations. Small and mid-size businesses use it to reach customers directly. Connect it once through Arc0, and your agent, or Claude, ChatGPT and Cursor, can use it through one MCP endpoint, limited to what each user approved.

MarketingAPI keyMCP + RESTactivetrail.com
AUDIT LOG · ACTIVETRAILPOLICY: acme-support
09:41:07 · claude · u_8f2read
activetrail.get_group
Get Group Details✓ allowed · 212ms
09:41:08 · claude · u_8f2read
activetrail.get_order
Get Order✓ allowed · 164ms
09:41:09 · claude · u_8f2write
activetrail.create_order
Create Order✓ approved · approved by user
09:41:12 · claude · u_8f2destructive
activetrail.delete_contact
Delete Contact✕ blocked · policy: deny
EVERY ACTIVETRAIL CALL, ON THE RECORD
01 · USE CASES

What agents do in ActiveTrail.

01

Add a contact to a mailing list

Enroll a new contact into a mailing list so they start receiving the right email sequence.

02

Create an SMS campaign

Set up a new SMS campaign targeting a segment, a write action worth reviewing before it goes out.

03

Delete a mailing list

Remove an entire mailing list from the account, a destructive action that should be confirmed first.

02 · ACTIONS

159 ActiveTrail actions, graded by risk.

Every ActiveTrail action is tagged read, write or destructive, so one policy covers the whole app and new actions inherit the right default.

read

104

Look things up. Allowed by default.

  • activetrail.get_group
    Get Group Details
  • activetrail.get_order
    Get Order
  • activetrail.get_webhook
    Get Webhook by ID
  • activetrail.get_template
    Get Template
  • activetrail.get_webhooks
    Get Webhooks
  • activetrail.get_templates
    Get Templates
  • activetrail.get_all_groups
    Get All Groups
  • activetrail.get_automations
    Get Automations
  • activetrail.get_contact_list
    Get Contact List
  • activetrail.get_mailing_list
    Get Mailing List
  • activetrail.get_signup_forms
    Get Signup Forms
  • activetrail.get_sms_campaign
    Get SMS Campaign by ID
  • activetrail.get_groups_events
    Get Group Events
  • activetrail.get_landing_pages
    Get Landing Pages
  • activetrail.get_mailing_lists
    Get Mailing Lists
  • activetrail.get_segmentations
    Get Segmentations
+ 88 MORE

write

40

Create and change things. Allow, or ask the user first.

  • activetrail.create_order
    Create Order
  • activetrail.update_group
    Update Group
  • activetrail.update_order
    Update Order
  • activetrail.create_contact
    Create Contact
  • activetrail.create_webhook
    Create Webhook
  • activetrail.update_contact
    Update Contact
  • activetrail.update_webhook
    Update Webhook
  • activetrail.create_campaign
    Create Campaign
  • activetrail.update_campaign
    Update Campaign
  • activetrail.update_template
    Update Template
  • activetrail.add_group_member
    Add Group Member
  • activetrail.create_a_new_group
    Create a New Group
  • activetrail.create_segmentation
    Create Segmentation
  • activetrail.create_sms_campaign
    Create SMS Campaign
  • activetrail.post_webhooks_test2
    Send Test Webhook Request
  • activetrail.update_segmentation
    Update Segmentation
+ 24 MORE

destructive

15

Delete, cancel or archive. Ask first, or deny outright.

  • activetrail.delete_contact
    Delete Contact
  • activetrail.delete_webhook
    Delete Webhook
  • activetrail.delete_campaign
    Delete Campaign
  • activetrail.delete_template
    Delete Template
  • activetrail.delete_automations
    Delete Automations
  • activetrail.delete_group_by_id
    Delete group by ID
  • activetrail.delete_mailing_list
    Delete Mailing List
  • activetrail.delete_smart_code_site
    Delete Smart Code Site
  • activetrail.delete_a_member_in_a_group
    Delete group member
  • activetrail.delete_webhooks_parameters
    Delete webhook parameter
  • activetrail.delete_account_content_categories
    Delete content category
  • activetrail.delete_templates_template_category
    Delete template category
  • activetrail.remove_external_contact_from_group
    Remove external contacts from group
  • activetrail.remove_a_contact_from_a_mailing_list
    Remove Contact from Mailing List
  • activetrail.get_account_merge
    Get Account Merge Status
03 · HOW IT WORKS

ActiveTrail in three steps.

  1. 01Your users connect ActiveTrailThey add their ActiveTrail api key on Arc0 Connect, under your brand. It goes straight into the vault.
  2. 02You set the rulesReads run, writes like “create Order” can wait for the user, and “delete Contact” can be denied outright.
  3. 03Any agent can actYour agent calls ActiveTrail through the Arc0 SDK or MCP, and so can Claude, ChatGPT and Cursor. Every call lands on the audit log.
POLICY.TS
await arc0.policies.set('activetrail', {
  read: 'allow',
  write: 'ask',        // create_order
  destructive: 'deny',  // delete_contact
})

# Claude Code: the same connection, one URL
$ claude mcp add --transport http arc0 \
    https://mcp.arc0.ai/u/u_8f2
04 · AUTH AND DATA

How ActiveTrail connects.

Users add their ActiveTrail api key on Arc0 Connect. It is encrypted in the vault, never shown to the model, and each user can rotate or revoke it at any time.

The same ActiveTrail connection serves your agent over MCP and your own backend over REST and the proxy, so a user connects once. How Arc0 handles credentials →

AUTH
API key
CREDENTIALS
Per-tenant encrypted vault
MODEL SEES
Results only, never credentials
AUDIT LOG
Every call, on every plan
05 · WORKS WITH

Use ActiveTrail from any agent.

Claude
ChatGPT
Cursor
Codex
VS Code
OpenAI Agents SDK
Claude Agent SDK
Vercel AI SDK
Mastra
LangGraph
07 · FAQ

ActiveTrail and Arc0, answered.

Q01

Can I use ActiveTrail with Claude, ChatGPT or Cursor?

Yes. Connect ActiveTrail to Arc0 once, then add your Arc0 MCP URL to Claude, ChatGPT, Cursor, Claude Code or any other remote-MCP client. Each assistant only gets the ActiveTrail actions you allow.

Q02

How do users connect ActiveTrail?

Users add their ActiveTrail api key on Arc0 Connect. It is encrypted in the vault, never shown to the model, and each user can rotate or revoke it at any time.

Q03

Which ActiveTrail actions can my agent take?

159 in total: 104 read, 40 write and 15 destructive, such as “create Order”. Your policies decide which of them each agent may call.

Q04

Can I stop my agent from deleting things in ActiveTrail?

Yes. Actions like “delete Contact” are graded destructive. Set destructive actions to deny, or to ask so the user approves each one, and blocked calls still show up on the audit log.

Q05

Can my own backend call ActiveTrail too?

Yes. The same ActiveTrail connection is available over REST and through the Arc0 proxy, so your product and your agent share one connection per user.

Get started

Plug ActiveTrail into your agent.

Your users connect ActiveTrail once, under your brand. Your agent gets 159 actions behind your policies, with every call on the record.

Free to build · MCP + REST · Audit log on every plan