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Adobe Marketing Agent for AI agents

Adobe Marketing Agent gives access to a user's Adobe marketing context, preferences and task queue through Adobe's own hosted service. Marketers use it to manage tasks across Adobe's tools. Connect it once through Arc0, and your agent, or Claude, ChatGPT and Cursor, can use it through one MCP endpoint, limited to what each user approved.

Connect Adobe Marketing AgentSee the 12 actions ↓
MarketingOAuth 2.0 (MCP)MCP + RESTadobe.com
AUDIT LOG · ADOBE MARKETING AGENTPOLICY: acme-support
09:41:09 · claude · u_8f2write
adobe_marketing_agent.core_get_task
Core-get task✓ approved · approved by user
EVERY ADOBE MARKETING AGENT CALL, ON THE RECORD
01 · USE CASES

What agents do in Adobe Marketing Agent.

01

List pending marketing tasks

Pull the current list of tasks queued in Adobe's marketing workspace before deciding what to work on next.

02

Switch the active data view

Change which Adobe Experience Platform dataview is active so subsequent queries pull from the right dataset.

03

Submit feedback on a task

Record feedback on a completed marketing task, logged back to the Adobe workspace for the team to see.

02 · ACTIONS

12 Adobe Marketing Agent actions, graded by risk.

Every Adobe Marketing Agent action is tagged read, write or destructive, so one policy covers the whole app and new actions inherit the right default.

read

0

Look things up. Allowed by default.

  • No read actions.

write

12

Create and change things. Allow, or ask the user first.

  • adobe_marketing_agent.core_get_task
    Core-get task
  • adobe_marketing_agent.core_list_tasks
    Core-list tasks
  • adobe_marketing_agent.core_switch_org
    Core-switch org
  • adobe_marketing_agent.core_set_sandbox
    Core-set sandbox
  • adobe_marketing_agent.core_set_dataview
    Core-set dataview
  • adobe_marketing_agent.core_feedback_widget
    Core-feedback-widget
  • adobe_marketing_agent.core_provide_feedback
    Core-provide feedback
  • adobe_marketing_agent.core_user_preferences
    Core-user preferences
  • adobe_marketing_agent.core_switch_sandbox_dataview
    Core-switch sandbox dataview
  • adobe_marketing_agent.core_plan_completion_decision
    Core-plan completion decision
  • adobe_marketing_agent.core_context_management_widget
    Core-context-management-widget
  • adobe_marketing_agent.adobe_marketing_agent_mcp_widget
    Adobe-marketing-agent-mcp-widget

destructive

0

Delete, cancel or archive. Ask first, or deny outright.

  • No destructive actions.
03 · HOW IT WORKS

Adobe Marketing Agent in three steps.

  1. 01Your users connect Adobe Marketing AgentThey sign in to Adobe Marketing Agent on Arc0 Connect, under your brand, and approve the access you ask for.
  2. 02You set the rulesReads run, and writes like “core-get task” can wait for the user to approve.
  3. 03Any agent can actYour agent calls Adobe Marketing Agent through the Arc0 SDK or MCP, and so can Claude, ChatGPT and Cursor. Every call lands on the audit log.
POLICY.TS
await arc0.policies.set('adobe_marketing_agent', {
  read: 'allow',
  write: 'ask',        // core_get_task
  destructive: 'deny',  
})

# Claude Code: the same connection, one URL
$ claude mcp add --transport http arc0 \
    https://mcp.arc0.ai/u/u_8f2
04 · AUTH AND DATA

How Adobe Marketing Agent connects.

Adobe Marketing Agent runs its own MCP server behind OAuth. Arc0 registers the client, users approve access on Arc0 Connect, and your agent reaches Adobe Marketing Agent through the same endpoint, policies and audit log as every other app.

The same Adobe Marketing Agent connection serves your agent over MCP and your own backend over REST and the proxy, so a user connects once. How Arc0 handles credentials →

AUTH
OAuth 2.0 (MCP)
CREDENTIALS
Per-tenant encrypted vault
MODEL SEES
Results only, never credentials
AUDIT LOG
Every call, on every plan
05 · WORKS WITH

Use Adobe Marketing Agent from any agent.

Claude
ChatGPT
Cursor
Codex
VS Code
OpenAI Agents SDK
Claude Agent SDK
Vercel AI SDK
Mastra
LangGraph
06 · RELATED

More marketing apps.

Meta Ads67 actionsActiveCampaign298 actionsActiveTrail159 actionsAdtraction22 actionsAdyntel8 actionsAhrefs40 actionsAirOps96 actionsAmcards10 actions
ALL MARKETING APPS →
07 · FAQ

Adobe Marketing Agent and Arc0, answered.

Q01

Can I use Adobe Marketing Agent with Claude, ChatGPT or Cursor?

Yes. Connect Adobe Marketing Agent to Arc0 once, then add your Arc0 MCP URL to Claude, ChatGPT, Cursor, Claude Code or any other remote-MCP client. Each assistant only gets the Adobe Marketing Agent actions you allow.

Q02

How do users connect Adobe Marketing Agent?

Adobe Marketing Agent runs its own MCP server behind OAuth. Arc0 registers the client, users approve access on Arc0 Connect, and your agent reaches Adobe Marketing Agent through the same endpoint, policies and audit log as every other app.

Q03

Which Adobe Marketing Agent actions can my agent take?

12 in total: 0 read, 12 write and 0 destructive, such as “core-get task”. Your policies decide which of them each agent may call.

Q04

Can I make my agent read-only in Adobe Marketing Agent?

Yes. Allow read actions and deny writes in the Adobe Marketing Agent policy. Your agent can still look things up, and any write it attempts is blocked and logged.

Q05

Can my own backend call Adobe Marketing Agent too?

Yes. The same Adobe Marketing Agent connection is available over REST and through the Arc0 proxy, so your product and your agent share one connection per user.

Get started

Plug Adobe Marketing Agent into your agent.

Your users connect Adobe Marketing Agent once, under your brand. Your agent gets 12 actions behind your policies, with every call on the record.

Connect Adobe Marketing AgentBrowse all apps →

Free to build · MCP + REST · Audit log on every plan