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Keyword for AI agents

Keyword.com is a rank-tracking tool that monitors search engine positions and visibility for SEO teams and agencies across projects and regions. Connect it once through Arc0, and your agent, or Claude, ChatGPT and Cursor, can use it through one MCP endpoint, limited to what each user approved.

Connect KeywordSee the 20 actions ↓
MarketingAPI keyMCP + RESTkeyword.com
AUDIT LOG · KEYWORDPOLICY: acme-support
09:41:07 · claude · u_8f2read
keyword.list_alerts
List Alerts✓ allowed · 212ms
09:41:08 · claude · u_8f2read
keyword.get_keyword
Get Keyword✓ allowed · 164ms
09:41:09 · claude · u_8f2write
keyword.create_project
Create Project or Group✓ approved · approved by user
09:41:12 · claude · u_8f2destructive
keyword.delete_keyword
Delete Keyword✕ blocked · policy: deny
EVERY KEYWORD CALL, ON THE RECORD
01 · USE CASES

What agents do in Keyword.

01

Pull ranking history for a keyword

Look up how a tracked keyword has moved across regions before reporting on a campaign, without changing anything.

02

Add new keywords to a project

Add a batch of new search terms to an active SEO project so tracking starts on the next refresh.

03

Require approval before deleting keywords

Route a bulk keyword deletion through approval first, since removing tracked terms erases their ranking history.

02 · ACTIONS

20 Keyword actions, graded by risk.

Every Keyword action is tagged read, write or destructive, so one policy covers the whole app and new actions inherit the right default.

read

11

Look things up. Allowed by default.

  • keyword.get_keyword
    Get Keyword
  • keyword.get_project
    Get Project Details
  • keyword.list_alerts
    List Alerts
  • keyword.get_top_pages
    Get Top Pages
  • keyword.list_keywords
    List Keywords
  • keyword.get_sov_history
    Get Share of Voice History
  • keyword.get_current_user
    Get Current User
  • keyword.get_project_metrics
    Get Project Metrics
  • keyword.get_ranking_history
    Get Keyword Ranking History
  • keyword.list_active_projects
    List Active Projects
  • keyword.list_project_regions
    List Project Regions

write

5

Create and change things. Allow, or ask the user first.

  • keyword.add_keywords
    Add Keywords
  • keyword.create_project
    Create Project or Group
  • keyword.update_keywords
    Update Keywords
  • keyword.restore_project
    Restore Archived Project
  • keyword.refresh_keywords
    Refresh Keywords

destructive

4

Delete, cancel or archive. Ask first, or deny outright.

  • keyword.delete_keyword
    Delete Keyword
  • keyword.delete_project
    Delete Project
  • keyword.archive_project
    Archive Project
  • keyword.delete_keywords_bulk
    Bulk delete keywords
03 · HOW IT WORKS

Keyword in three steps.

  1. 01Your users connect KeywordThey add their Keyword api key on Arc0 Connect, under your brand. It goes straight into the vault.
  2. 02You set the rulesReads run, writes like “create Project or Group” can wait for the user, and “delete Keyword” can be denied outright.
  3. 03Any agent can actYour agent calls Keyword through the Arc0 SDK or MCP, and so can Claude, ChatGPT and Cursor. Every call lands on the audit log.
POLICY.TS
await arc0.policies.set('keyword', {
  read: 'allow',
  write: 'ask',        // create_project
  destructive: 'deny',  // delete_keyword
})

# Claude Code: the same connection, one URL
$ claude mcp add --transport http arc0 \
    https://mcp.arc0.ai/u/u_8f2
04 · AUTH AND DATA

How Keyword connects.

Users add their Keyword api key on Arc0 Connect. It is encrypted in the vault, never shown to the model, and each user can rotate or revoke it at any time.

The same Keyword connection serves your agent over MCP and your own backend over REST and the proxy, so a user connects once. How Arc0 handles credentials →

AUTH
API key
CREDENTIALS
Per-tenant encrypted vault
MODEL SEES
Results only, never credentials
AUDIT LOG
Every call, on every plan
05 · WORKS WITH

Use Keyword from any agent.

Claude
ChatGPT
Cursor
Codex
VS Code
OpenAI Agents SDK
Claude Agent SDK
Vercel AI SDK
Mastra
LangGraph
06 · RELATED

More marketing apps.

Meta Ads67 actionsActiveCampaign298 actionsActiveTrail159 actionsAdobe Marketing Agent12 actionsAdtraction22 actionsAdyntel8 actionsAhrefs40 actionsAirOps96 actions
ALL MARKETING APPS →
07 · FAQ

Keyword and Arc0, answered.

Q01

Can I use Keyword with Claude, ChatGPT or Cursor?

Yes. Connect Keyword to Arc0 once, then add your Arc0 MCP URL to Claude, ChatGPT, Cursor, Claude Code or any other remote-MCP client. Each assistant only gets the Keyword actions you allow.

Q02

How do users connect Keyword?

Users add their Keyword api key on Arc0 Connect. It is encrypted in the vault, never shown to the model, and each user can rotate or revoke it at any time.

Q03

Which Keyword actions can my agent take?

20 in total: 11 read, 5 write and 4 destructive, such as “create Project or Group”. Your policies decide which of them each agent may call.

Q04

Can I stop my agent from deleting things in Keyword?

Yes. Actions like “delete Keyword” are graded destructive. Set destructive actions to deny, or to ask so the user approves each one, and blocked calls still show up on the audit log.

Q05

Can my own backend call Keyword too?

Yes. The same Keyword connection is available over REST and through the Arc0 proxy, so your product and your agent share one connection per user.

Get started

Plug Keyword into your agent.

Your users connect Keyword once, under your brand. Your agent gets 20 actions behind your policies, with every call on the record.

Connect KeywordBrowse all apps →

Free to build · MCP + REST · Audit log on every plan