Get started

Iterable for AI agents

Iterable is a cross-channel marketing platform for creating and optimizing email, push, and in-app campaigns. Marketing teams run it alongside their existing lists and campaigns rather than as a standalone tool. Connect it once through Arc0, and your agent, or Claude, ChatGPT and Cursor, can use it through one MCP endpoint, limited to what each user approved.

Connect IterableSee the 116 actions ↓
MarketingAPI keyMCP + RESTiterable.com
AUDIT LOG · ITERABLEPOLICY: acme-support
09:41:07 · claude · u_8f2read
iterable.list_lists
List Lists✓ allowed · 212ms
09:41:08 · claude · u_8f2read
iterable.get_snippet
Get snippet by ID or name✓ allowed · 164ms
09:41:09 · claude · u_8f2write
iterable.create_list
Create a new list✓ approved · approved by user
09:41:12 · claude · u_8f2destructive
iterable.delete_list
Delete a list✕ blocked · policy: deny
EVERY ITERABLE CALL, ON THE RECORD
01 · USE CASES

What agents do in Iterable.

01

Look up a campaign by ID

Pull a campaign's configuration and status before reporting on a recent send.

02

Add users to a list

Add a batch of users to a marketing list so they are included in the next campaign.

03

Cancel a scheduled campaign

Cancel a queued campaign only after the marketer confirms the send should be stopped.

02 · ACTIONS

116 Iterable actions, graded by risk.

Every Iterable action is tagged read, write or destructive, so one policy covers the whole app and new actions inherit the right default.

read

51

Look things up. Allowed by default.

  • iterable.list_lists
    List Lists
  • iterable.get_snippet
    Get snippet by ID or name
  • iterable.get_campaign
    Get campaign by ID
  • iterable.get_list_size
    Get List Size
  • iterable.list_catalogs
    List Catalogs
  • iterable.list_channels
    List Channels
  • iterable.list_journeys
    List Journeys
  • iterable.list_snippets
    List Snippets
  • iterable.list_webhooks
    List Webhooks
  • iterable.get_user_by_id
    Get User By ID
  • iterable.list_campaigns
    List all campaigns
  • iterable.list_templates
    List all templates
  • iterable.get_user_events
    Get User Events
  • iterable.list_list_users
    List List Users
  • iterable.get_catalog_item
    Get catalog item by ID
  • iterable.get_sms_template
    Get SMS template
+ 35 MORE

write

45

Create and change things. Allow, or ask the user first.

  • iterable.send_push
    Send push to target
  • iterable.create_list
    Create a new list
  • iterable.send_in_app
    Send in-app notification to target
  • iterable.update_cart
    Update Shopping Cart
  • iterable.update_user
    Update User
  • iterable.send_campaign
    Send Campaign
  • iterable.create_catalog
    Create a catalog
  • iterable.create_snippet
    Create snippet
  • iterable.send_sms_proof
    Send SMS template proof
  • iterable.send_whats_app
    Send WhatsApp to target
  • iterable.update_snippet
    Update snippet by ID or name
  • iterable.update_webhook
    Update Webhook
  • iterable.create_campaign
    Create a new campaign
  • iterable.send_push_proof
    Send push template proof
  • iterable.send_email_proof
    Send email template proof
  • iterable.send_in_app_proof
    Send in-app template proof
+ 29 MORE

destructive

20

Delete, cancel or archive. Ask first, or deny outright.

  • iterable.cancel_push
    Cancel Push
  • iterable.delete_list
    Delete a list
  • iterable.cancel_email
    Cancel Email
  • iterable.cancel_export
    Cancel Export
  • iterable.cancel_in_app
    Cancel In-App Message
  • iterable.delete_catalog
    Delete a catalog
  • iterable.delete_snippet
    Delete snippet
  • iterable.cancel_campaign
    Cancel Campaign
  • iterable.cancel_web_push
    Cancel Web Push
  • iterable.cancel_whats_app
    Cancel WhatsApp
  • iterable.archive_campaigns
    Archive Campaigns
  • iterable.delete_user_by_id
    Delete User By ID
  • iterable.delete_catalog_item
    Delete a Catalog Item
  • iterable.delete_catalog_items
    Delete Catalog Items
  • iterable.delete_bulk_templates
    Bulk delete templates
  • iterable.delete_metadata_table
    Delete Metadata Table
+ 4 MORE
03 · HOW IT WORKS

Iterable in three steps.

  1. 01Your users connect IterableThey add their Iterable api key on Arc0 Connect, under your brand. It goes straight into the vault.
  2. 02You set the rulesReads run, writes like “create a new list” can wait for the user, and “delete a list” can be denied outright.
  3. 03Any agent can actYour agent calls Iterable through the Arc0 SDK or MCP, and so can Claude, ChatGPT and Cursor. Every call lands on the audit log.
POLICY.TS
await arc0.policies.set('iterable', {
  read: 'allow',
  write: 'ask',        // create_list
  destructive: 'deny',  // delete_list
})

# Claude Code: the same connection, one URL
$ claude mcp add --transport http arc0 \
    https://mcp.arc0.ai/u/u_8f2
04 · AUTH AND DATA

How Iterable connects.

Users add their Iterable api key on Arc0 Connect. It is encrypted in the vault, never shown to the model, and each user can rotate or revoke it at any time.

The same Iterable connection serves your agent over MCP and your own backend over REST and the proxy, so a user connects once. How Arc0 handles credentials →

AUTH
API key
CREDENTIALS
Per-tenant encrypted vault
MODEL SEES
Results only, never credentials
AUDIT LOG
Every call, on every plan
05 · WORKS WITH

Use Iterable from any agent.

Claude
ChatGPT
Cursor
Codex
VS Code
OpenAI Agents SDK
Claude Agent SDK
Vercel AI SDK
Mastra
LangGraph
06 · RELATED

More marketing apps.

Meta Ads67 actionsActiveCampaign298 actionsActiveTrail159 actionsAdobe Marketing Agent12 actionsAdtraction22 actionsAdyntel8 actionsAhrefs40 actionsAirOps96 actions
ALL MARKETING APPS →
07 · FAQ

Iterable and Arc0, answered.

Q01

Can I use Iterable with Claude, ChatGPT or Cursor?

Yes. Connect Iterable to Arc0 once, then add your Arc0 MCP URL to Claude, ChatGPT, Cursor, Claude Code or any other remote-MCP client. Each assistant only gets the Iterable actions you allow.

Q02

How do users connect Iterable?

Users add their Iterable api key on Arc0 Connect. It is encrypted in the vault, never shown to the model, and each user can rotate or revoke it at any time.

Q03

Which Iterable actions can my agent take?

116 in total: 51 read, 45 write and 20 destructive, such as “create a new list”. Your policies decide which of them each agent may call.

Q04

Can I stop my agent from deleting things in Iterable?

Yes. Actions like “delete a list” are graded destructive. Set destructive actions to deny, or to ask so the user approves each one, and blocked calls still show up on the audit log.

Q05

Can my own backend call Iterable too?

Yes. The same Iterable connection is available over REST and through the Arc0 proxy, so your product and your agent share one connection per user.

Get started

Plug Iterable into your agent.

Your users connect Iterable once, under your brand. Your agent gets 116 actions behind your policies, with every call on the record.

Connect IterableBrowse all apps →

Free to build · MCP + REST · Audit log on every plan