Braze for AI agents

Braze is a customer engagement platform that marketing teams use to manage user data, run messaging campaigns, and maintain catalogs and templates across channels. Connect it once through Arc0, and your agent, or Claude, ChatGPT and Cursor, can use it through one MCP endpoint, limited to what each user approved.

Connect Braze See the 119 actions ↓

MarketingAPI keyMCP + RESTbraze.com

AUDIT LOG · BRAZEPOLICY: acme-support

09:41:07 · claude · u_8f2read

braze.list_canvases

List Canvases✓ allowed · 212ms

09:41:08 · claude · u_8f2read

braze.get_canvas

Get Canvas✓ allowed · 164ms

09:41:09 · claude · u_8f2write

braze.create_catalog

Create Catalog✓ approved · approved by user

09:41:12 · claude · u_8f2destructive

braze.delete_users

Delete Users✕ blocked · policy: deny

EVERY BRAZE CALL, ON THE RECORD

01 · USE CASES

What agents do in Braze.

Check a catalog item

Read-only lookup of a catalog item or content block before it gets referenced in a live campaign.

Schedule a campaign trigger

Schedule a campaign or Canvas trigger to fire at a set time after the user approves the send.

Require approval before deleting users

Treat deleting users or catalog items as destructive since it permanently removes customer records.

02 · ACTIONS

119 Braze actions, graded by risk.

Every Braze action is tagged read, write or destructive, so one policy covers the whole app and new actions inherit the right default.

read

Look things up. Allowed by default.

braze.get_canvas
Get Canvas
braze.get_segment
Get Segment
braze.get_campaign
Get Campaign
braze.list_canvases
List Canvases
braze.list_catalogs
List Catalogs
braze.list_segments
List Segments
braze.list_campaigns
List Campaigns
braze.get_catalog_item
Get Catalog Item
braze.get_email_template
Get Email Template
braze.get_send_analytics
Get Send Analytics
braze.list_catalog_items
List Catalog Items
braze.list_custom_events
List Custom Events
braze.get_purchase_series
Get Purchase Series
braze.get_user_kpi_series
Get User KPI Series
braze.list_content_blocks
List Content Blocks
braze.get_canvas_analytics
Get Canvas Analytics

+ 34 MORE

write

Create and change things. Allow, or ask the user first.

braze.send_messages
Send API-Only Messages
braze.create_catalog
Create Catalog
braze.create_send_id
Create Send ID
braze.create_catalog_item
Create Catalog Item
braze.create_user_aliases
Create User Aliases
braze.send_canvas_trigger
Send Canvas Trigger
braze.update_catalog_item
Update Catalog Item
braze.update_user_aliases
Update User Aliases
braze.create_catalog_items
Create Multiple Catalog Items
braze.update_catalog_items
Update Multiple Catalog Items
braze.update_live_activity
Update Live Activity
braze.create_catalog_fields
Create Catalog Fields
braze.create_email_template
Create Email Template
braze.send_campaign_trigger
Send Campaign Trigger
braze.update_email_template
Update Email Template
braze.create_message_schedule
Create Message Schedule

+ 31 MORE

destructive

Delete, cancel or archive. Ask first, or deny outright.

braze.delete_users
Delete Users
braze.delete_catalog
Delete Catalog
braze.remove_spam_emails
Remove Emails From Spam List
braze.delete_catalog_item
Delete Catalog Item
braze.remove_external_ids
Remove Deprecated External IDs
braze.delete_catalog_field
Delete Catalog Field
braze.delete_catalog_items
Delete Multiple Catalog Items
braze.cancel_segment_exports
Cancel Segment Exports
braze.delete_message_schedule
Delete Message Schedule
braze.delete_catalog_selection
Delete Catalog Selection
braze.remove_hard_bounced_emails
Remove Hard Bounced Emails
braze.remove_invalid_phone_numbers
Remove Invalid Phone Numbers
braze.delete_sdk_authentication_key
Delete SDK Authentication Key
braze.delete_canvas_trigger_schedule
Delete Canvas Trigger Schedule
braze.delete_campaign_trigger_schedule
Delete Campaign Trigger Schedule
braze.merge_users
Merge Users

+ 6 MORE

03 · HOW IT WORKS

Braze in three steps.

01Your users connect BrazeThey add their Braze api key on Arc0 Connect, under your brand. It goes straight into the vault.
02You set the rulesReads run, writes like “create Catalog” can wait for the user, and “delete Users” can be denied outright.
03Any agent can actYour agent calls Braze through the Arc0 SDK or MCP, and so can Claude, ChatGPT and Cursor. Every call lands on the audit log.

POLICY.TS

await arc0.policies.set('braze', {
  read: 'allow',
  write: 'ask',        // create_catalog
  destructive: 'deny',  // delete_users
})

# Claude Code: the same connection, one URL
$ claude mcp add --transport http arc0 \
    https://mcp.arc0.ai/u/u_8f2

04 · AUTH AND DATA

How Braze connects.

Users add their Braze api key on Arc0 Connect. It is encrypted in the vault, never shown to the model, and each user can rotate or revoke it at any time.

The same Braze connection serves your agent over MCP and your own backend over REST and the proxy, so a user connects once. How Arc0 handles credentials →

AUTH: API key
CREDENTIALS: Per-tenant encrypted vault
MODEL SEES: Results only, never credentials
AUDIT LOG: Every call, on every plan

05 · WORKS WITH

Use Braze from any agent.

Claude

ChatGPT

Cursor

Codex

VS Code

OpenAI Agents SDK

Claude Agent SDK

Vercel AI SDK

Mastra

LangGraph

06 · RELATED

More marketing apps.

Meta Ads67 actions

ActiveCampaign298 actions ActiveTrail159 actions

Adobe Marketing Agent12 actions

07 · FAQ

Braze and Arc0, answered.

Q01

Can I use Braze with Claude, ChatGPT or Cursor?

Yes. Connect Braze to Arc0 once, then add your Arc0 MCP URL to Claude, ChatGPT, Cursor, Claude Code or any other remote-MCP client. Each assistant only gets the Braze actions you allow.

Q02

How do users connect Braze?

Users add their Braze api key on Arc0 Connect. It is encrypted in the vault, never shown to the model, and each user can rotate or revoke it at any time.

Q03

Which Braze actions can my agent take?

119 in total: 50 read, 47 write and 22 destructive, such as “create Catalog”. Your policies decide which of them each agent may call.

Q04

Can I stop my agent from deleting things in Braze?

Yes. Actions like “delete Users” are graded destructive. Set destructive actions to deny, or to ask so the user approves each one, and blocked calls still show up on the audit log.

Q05

Can my own backend call Braze too?

Yes. The same Braze connection is available over REST and through the Arc0 proxy, so your product and your agent share one connection per user.

Get started

Plug Braze into your agent.

Your users connect Braze once, under your brand. Your agent gets 119 actions behind your policies, with every call on the record.

Connect Braze Browse all apps →

Free to build · MCP + REST · Audit log on every plan